ZamaanOnline » playfhish http://www.zamaanonline.com News,Tech, Mobile, Funny, Videos, Firefox etc. Mon, 25 Jul 2011 17:43:39 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Not Playing Around. EA Buys Playfish For $300 Million, Plus a $100 Million Earnout. http://www.zamaanonline.com/not-playing-around-ea-buys-playfish-for-300-million-plus-a-100-million-earnout-739 http://www.zamaanonline.com/not-playing-around-ea-buys-playfish-for-300-million-plus-a-100-million-earnout-739#comments Mon, 09 Nov 2009 17:46:05 +0000 zamaan http://zamaanonline.com/?p=739

Tech Crunch

After lengthy negotiations, Electronic Arts closed it’s anticipated acquisition of social gaming startup Playfish for $275 million in cash…..

Social games are increasingly popular and Electronic Arts needed to buy one of the top players: Zynga, Playfish, or Playdom. The issue is that all three make their money from trading in-game virtual currency for advertising

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Tech Crunch

After lengthy negotiations, Electronic Arts closed it’s anticipated acquisition of social gaming startup Playfish for $275 million in cash…..

Social games are increasingly popular and Electronic Arts needed to buy one of the top players: Zynga, Playfish, or Playdom. The issue is that all three make their money from trading in-game virtual currency for advertising offers. Many of these offers are outright scams, which may explain why Playfish got less in upfront cash than the $350 million to $500 million range it was looking for, and the last $100 million is in the form of an earnout. Playfish perhaps also is not as exposed to these scammy offers as its competitors.

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