A distracted driver failed to notice the road he was travelling down had been covered by a rockslide and proceeded to drive into it.

To make it even better, a TV news crew were filming stock footage of the Tennessee rockslide when it happened and caught the crash on camera.

The motorist says he didn’t see the rockfall in front of him on Highway 129M and ploughed straight into the debris.

In the footage he can be heard telling a police officers that he didn’t see the rocks until people started yelling at him to stop.

Luckily the man was not injured in the accident… though his pride might be as dented as the front of his car.

via msnbc